Etude House is releasing new products about every month... this month a very cute collection came out including a "Smile Makeup" range, a "So Lovely Smile" perfume collection and the "Cleansing Dream" skincare products.
I'll review one of the perfume items and 3 makeup items now. The Cleansing Dream stuff will be presented later.
Before I start getting to the products I have to deliver the bad news =( Etude House is gone from Gmarket! I hope it's just a temporary thing but seems in future I'll have to deal with the jacked-up prices on eBay *big sigh*. However I was lucky enough to score a nice bunch of items before their Gmarket shop was closed.
-So Lovely Smile Everyday Perfumed Spray, 150ml (7000 Won):
I couldn't order the actual perfume due to customs regulations here but I purchased the Everyday Perfumed Spray which comes in a very cute spray bottle.
According to Etude House the scent is a "Sparkling Watery Fruity Floral". To me it smells pretty average and very similar to their Princess fragrance. Somewhat similar to D&G Light Blue in my opinion.
The So Lovely Smile fragrance has a bit stronger notes of cinnamon when it dries down and a certain freshness through some citrus notes added. I am not a pro with describing perfumes though.
The Everyday Perfumed Spray does linger for quite long so it's fine with me that I didn't get the perfume (especially since the fragrance is not remarkable really).
Etude House says this is to be used on your body, as a room spray, as a fabric freshener and on shoes & bags.
-Smile Cheek Pearls Multi-Colored Blush with Puff, 20g (15000 Won):
To me this is the heart of the collection and in the same time one of the most expensive Etude House items I saw so far (I mean retail price, not jacked-up online prices!)
I really love the cute cardboard compact these pearls come in! The heart print with the "I Can't Stop Smiling" logo is really adorable!
The cardboard box the beads come in is quite large and comes with a super cute fluffy puff. The top of it is made of soft feather with a satin bow in the middle whereas the bottom is a velvety plush puff.
The only small drawback is that there are always some feathers sticking out of the compact when you close it as they're quite long.
The beads come in the colors pink, white, lavender, mint and peach.
The overall color they produce when I swirl my brush across them is a soft pink glow (no real shimmer or glitter...very pretty glow!).
It's suitable as a very light blush but for anyone darker than NW15-20 it will only be useful as a highlighter I think. I can use it as both depending how much I layer.
The powders carry a very light and subtle scent.
-Smile Lip Gloss Trio, 3x4.5g (11000 Won):
I couldn't resist the cute little box with 3 pretty glosses so I picked this up, too.
You get 3 glosses with different designs on each tube in pretty soft colors.
On the pic: 02, 03, 01
2 shades contain very fine shimmer whereas one shade is just a gloss without any shimmer or glitter.
The glosses have the typical fruity scent I know from other Etude House glosses (except their peach stuff of course).
The texture is smooth and only slightly sticky. The glosses have average lasting power and give a pretty glossy finish.
On the pics: 02 (top), 03, 01
The 3 colors are:
01 Smiling Red (sheer berry-pink w/o shimmer) - 1st swatch (left)
02 Smiling Pink (translucent light pink with shimmer) - 2nd swatch (middle)
03 Smiling Purple (medium sheer pink with shimmer) - 3rd swatch (right)
-Smile Color Pot Kit, 4x2g (10000 Won):
This is actually a very interesting little kit as it gives you 4 very different items.
You get 4 little pots with cute different designs containing:
-Smile Lip Balm (the peach colored stuff)
-Smile Cake Fragrance
-Smile Cream Blusher
-Smile Cream Shadow/Highlighter
The bottom of each little jar shows a heart or star. Very cute!
This is a nice rather sticky clear balm that feels very nice on my lips and gives a glossy finish. It has a soft fruity fragrance, probably strawberry.
Smile Cake Fragrance:
This is an ivory-colored solid version of the So Lovely Smile Fragrance.
I have to admit that the cake perfume has quite good staying power and is very handy for toting around.
Smile Cream Blusher:
This is probably my favorite item of the kit. It's a very pretty sheer light mauve pink blusher with a satiny finish. This makes an excellent base for the Smile Cheek Pearls.
Smile Cream Shadow/Highlighter:
This is a shimmery light silver highlighter and cream shadow. I used it on my brow-bones in combination with my beloved Banila Co Cream Shadow in 04 Chaos and the highlighter looked very pretty, almost a slightly dewy finish (the glitter pieces are very fine).
I haven't tried this on my lids but judging by the soft creamy texture I am 100% sure this will crease like mad.
All in all this is a very cute little kit to give as a gift (young girls would definitely like this very much) or to keep for yourself =)
I have to say the designs by Robert Ryan are so cute and lovely, it's worth picking up a few items just because of them =)
There are also 2 liptints in the Smile Makeup range and a So Lovely Smile Perfume Spray and Perfume Jelly available.
I ordered some other items (Cleansing Dream Moist Cleansing Oil, Soft Foam Cleanser and their new Rich Butter Hand Cream and got a load of freebies (a huge hand mirror and various skincare and body care kits in good sizes like 25-60ml/item).
I really hope so much Etude House will continue selling on Gmarket!
All sales closed
2 years ago