Shiseido Ma Cherie End Cure Milk

I think I posted only once or twice about hair care. I pretty much use the same stuff for couple of years now (Shiseido Tsubaki, red and white; Kanebo Sala (in the pink/white bottle), Kanebo Ichikami (not impressed with that) and Etude House Silky Perfumed Shampoo & conditioner).
I also use a few hair serums from Kose Asience and Shiseido Fino.

Along with my recent Sasa order I had ordered a few hair care items (Asience Moisture Balance Shampoo, Ma Cherie Conditioner, Kose Salon Style Serum and Shiseido Ma Cherie End Cure Milk which I am going to review now).

My hair is in very good condition, it's about breast-length and thick with no single split end (as far as I can tell hehe). My hair was reaching to my thighs about 2 years ago but I cut it off as I got constant headaches and it was just not pretty anymore (I wore it in a braid most of the time as it was just annoying lol).

I only dye my hair darker every now and then (maybe 2x a year?) with those mild dyes that wash out over time. I almost always let it air dry unless I have to quickly go out after washing it. My hair is straight so I don't really style it lol

Due to the cold weather here and the dry air from the heating my hair gets a bit dry over the colder months though (and here it's like 8 out of 12 mons cool or cold). That's why good moisturizing products are important and Asian brands deliver them really perfectly.


The End Cure Milk from Shiseido's Ma Cherie range comes in a pretty 100g squeeze tube/bottle made of light pink and darker pink plastic. I really think it looks cute and I like looking at it =)
I got mine on sasa for US$8.30 but you can also find this on eBay.

The End Cure Milk is supposed to be used on the dry hair ends in particular but also to be used on the rest of your hair. According to an auction description from alphabeautyuk I found it's protecting against sun damage and has a special anti-cigarette fragrance to neutralize bad smells like from smoke.

Anyways, this stuff smells so good! It's a fresh fruity and slightly floral scent which makes me sniff my hair all the time lol!

For me this is like a daily moisturizer for hair, it's a very lightweight white emulsion that spreads easily and leaves my hair super soft.

This is the first hair care I found to be used on dry or semi-dried hair that doesn't make my hair look and feel greasy or weigh it down at all while still providing perfect care!

I use this in the morning when I brush my hair and it's shiny, bouncy and smells delicious!
The milk also passed the test on my daughter's hair =) She has curly thick and stubborn hair (after all she's half Egyptian hehe) so combing it is a hassle. With the milk her hair is easier to manage and stays looking pretty all day long.

I highly recommend this product as a daily care for most hair-types.